Graybar Design Process

As a User Experience Designer at Graybar, my focus was on communication: meeting with groups of users, both online, in person and over the phone, gathering data via interviews, surveys, discussions and task analysis which is used to inform the product design. In charge of evaluating products by testing them on groups of users to check its functionality, usability and ease of use. From this feedback the product can then be redesigned and improved upon. I was concerned with the navigation of the product, it’s page structure, and site. It is important that the users can reach their end goal in an intuitive, logical way. As the UX Designer my role was also in helping users fully understand where they currently are in relation to the rest of the site and using the research gathered to create a clean and functional design based on the requirements identified.

Technologies used: Adobe Photoshop, Sketch, Figma, Dreamweaver, CSS, and Javascript.

I joined Elegant Software Solutions UI/UX team to help with their client services. I was in charge of facilitating user experience design and
implementing/managing experience features on behalf of their organization. I was also responsible for leading a group of developers, designers, and other information technology professionals to form an effective user experience model.

As the UX Designer, I was responsible for conducting user tests to observe behavior both in-person and by using UX toolsets and metrics. Following testing, I refined and tweaked the inventory control app and website to create a digital experience that the users will like and find easy to use. Agile process was used to gather research, data, create user stories through persona information gathered by both myself and the business team. Following research and data gathering, I hen created wireframes, comps, prototypes to present to stakeholders and DEV team.

Technologies used: Adobe Photoshop, InDesign, Illustrator, Dreamweaver, Adobe XD, Figma, Balsamiq, prototyping, user story design, personas,
agile/scrum development, and CSS.

Graphic and visual design elements from some of my previous projects over the years.

Project Details: Strategy, Design Management, User Experience, Web Design, Design

I was a Design Director for a small team of designers & writers for Elitism Magazine in St Louis City offices, where I spent 16 months engaged with their publishing team. I worked on everything from product definition, proof of concepts, product requirements, user experience to the final print design and web design. Extensive in-home user behavioral studies and personas were used to guide the product development as it evolved from a technical proof of concept into a rich and engaging experience that was deeply integrated with their hardware design, yet sensitive to the constraints of other mobile platforms.

Technologies used: Adobe Photoshop, InDesign, Illustrator, Dreamweaver, agile/scrum development, CSS, HTML & JavaScript

I’m a professional expert in graphic design. I have been working as a graphic designer for more than 14 years. That’s why I have learned all the designing techniques to create a visual concept that certainly is the medium of communication with consumers, clients, sponsors, etc.

*To comply with my non-disclosure agreement, I have omitted and obfuscated confidential information in this case study. The information in this case study is my own and does not necessarily reflect the views of AT&T. 

I worked as a Senior UI/UX Designer from 2012 to 2017 which were significant transition years for AT&T B2B business. I gained extensive experience with user-centered design best practices – from tackling the most complex transactional challenges to creating simple, easy-to-use mobile and web solutions. It’s during this phase all the components, features and content of the product or service will be identified. This includes site maps and functional flowcharts that categorizes content and interaction points, developing black & white user interface layouts that address relevant information and features such as navigation, branding logic, content structure and screen relationships.

Technologies used: Adobe Photoshop, InDesign, Illustrator, Dreamweaver, agile/scrum development, CSS, HTML & JavaScript

*To comply with my non-disclosure agreement, I have omitted and obfuscated confidential information in this case study. The information in this case study is my own and does not necessarily reflect the views of AT&T. 

Overview

Study Objectives
• Evaluate new Unbilled Usage Reports with end users focusing on:
• Navigation within and between these reports and to/from the
Schedule Reports page
• Design and functionality of Unbilled Usage reports
• Content

Approach

Eight moderated remote 45-minute one-one sessions with 4 AT&T customer TCMs, 2 third-party vendors, and 2 competitor TCMs between October 10-14th, 2016.  Initially asked participants a few questions about number of wireless lines and use of reports in their work.

(See Appendix A for participant answers)

Used Axure prototype to perform 6 tasks presented in random orders. A big thank you to Hank Grebe for creating the prototype and to Fred Cruz and Tammy Boat (Premier USEs) and Northwest Insights
for recruiting TCMs for this study.